How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection
Airlines use advanced UX strategies and dark patterns, such as urgency cues, visual hierarchy, and hidden free options, to nudge travelers toward paying for seat selection, turning it into a $12.4 billion revenue stream.
Airlines use advanced UX strategies and dark patterns, such as urgency cues, visual hierarchy, and hidden free options, to nudge travelers toward paying for seat selection, turning it into a $12.4 billion revenue stream.
