[INFOGRAPHIC] 98% of Designers Use AI Daily; Only 65% Say It’s Ethical
Industry leaders emphasize the need for ethical AI use advocating for clear standards to guide AI integration and support designers in harnessing its creative potential while addressing ethical challenges.
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A recent survey by Santa Cruz Software reveals that artificial intelligence (AI) is significantly transforming the design sector.
Among over 400 U.S.-based graphic designers surveyed, 98% report AI has altered their workflows, and 91% note a positive return on investment (ROI) from adopting AI tools. Creative directors (72%) view AI as a collaborative assistant that enhances creativity without replacing human input.
To stay competitive, 93% of designers have pursued AI training. Designers commonly use AI tools for image and video generation (67%), content creation (51%), and AI-powered design software (45%), showcasing AI’s role in boosting efficiency and innovation.
However, ethical concerns remain. While 65% view AI as ethical, 24% disagree, and concerns about copyright (55%), originality (46%), bias (34%), and privacy (41%) persist. Most designers (81%) are restricted to employer-approved AI tools, reflecting companies’ recognition of the need for ethical standards.
Designers favor AI for specific tasks like generating ideas (74%), client communications (51%), and repetitive tasks (43%), but 68% prefer human oversight for final design decisions.
Preferences for human vs. AI-generated designs are evenly split (46% each), with junior designers more inclined toward AI. Regarding attribution, 59% are comfortable taking credit for AI-assisted designs, though 38% express discomfort.
See the full infographic below…
