The Usability Myth: Users Don’t Really Know What They Want (and That’s Totally OK!)
Users' feedback is shaped by biases, emotions, and familiarity with the status quo. Great UX design requires balancing empathy with vision, using user insights as a guide—not the rulebook.
Users' feedback is shaped by biases, emotions, and familiarity with the status quo. Great UX design requires balancing empathy with vision, using user insights as a guide—not the rulebook.
